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World's Favourite Colour

World's Favourite Colour

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Posted in Introduction and tagged By G . F Smith, FeaturedBy : charlottegfsmith February 19, 1990February 1, 2021
A Search for Colour

Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born.

Posted in Introduction and tagged By G . F Smith, Featured2 Comments on What is the World’s Favourite Colour?By : charlottegfsmith January 9, 1991February 1, 2021
What is the World’s Favourite Colour?

When we are children, everyone has an answer to the question ‘What’s your favourite colour?’

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By : charlottegfsmith February 19, 1990February 1, 2021

A Search for Colour

Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born.

Read More
By : charlottegfsmith January 9, 1991February 1, 2021

What is the World’s Favourite Colour?

When we are children, everyone has an answer to the question ‘What’s your favourite colour?’

Read More
By : charlottegfsmith February 26, 1992February 1, 2021

Past Research and the Typical Scientific Approach

Scientific studies of what colours people typically like and dislike began in the late 19th century.

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By : charlottegfsmith February 26, 2019February 1, 2021

Colour as a Psychological Construct

Colour can be defined in many ways and the definition varies depending on who you ask.

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By : charlottegfsmith March 3, 2019February 1, 2021

Eye, Brain and Mind

There have been decades of highly focused scientific studies that have aimed to identify how the eye, brain and human mind enable humans to experience colour.

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By : charlottegfsmith March 3, 2019August 18, 2021

The Role of Context

Colour depends greatly on context. Our perception of, and response to colour therefore relates to several contextual factors.

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By : charlottegfsmith March 3, 2019February 1, 2021

The World’s Favourite Colour Analysis

In order to glean information from the colour study, significant data analysis was required.

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By : charlottegfsmith March 3, 2019February 1, 2021

Favourite Colours by Gender and Age

The World’s Favourite Red, R196 G20 B41

By : charlottegfsmith March 3, 2019February 1, 2021

Theories of Colour Preference

Whereas early studies of colour preference have mostly been concerned with documenting what colours people like and dislike, over the last ten years science has been concerned with why people like some colours more than others.

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By : charlottegfsmith March 3, 2019February 1, 2021

Common Associations

There have been hundreds of studies aimed at identifying what human beings associate with different colours. Many studies have investigated the link between colour and emotion. Although not all of these studies agree, some consistent results can be extracted from the literature.

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  • All Stories20
  • An Introduction to Colour Psychology4
  • Colour Associations8
  • Defining Preference and Associations1
  • Favourite Colours by Gender and Age1
  • Interpreting the Key Findings1
  • Introduction2
  • The Science of Colour Preference and Colour Association2
  • The Scientific Approach1
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