Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born.
What is the World’s Favourite Colour?
When we are children, everyone has an answer to the question ‘What’s your favourite colour?’
A Search for Colour
Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born.
What is the World’s Favourite Colour?
When we are children, everyone has an answer to the question ‘What’s your favourite colour?’
Past Research and the Typical Scientific Approach
Scientific studies of what colours people typically like and dislike began in the late 19th century.
Colour as a Psychological Construct
Colour can be defined in many ways and the definition varies depending on who you ask.
Eye, Brain and Mind
There have been decades of highly focused scientific studies that have aimed to identify how the eye, brain and human mind enable humans to experience colour.
The Role of Context
Colour depends greatly on context. Our perception of, and response to colour therefore relates to several contextual factors.
The World’s Favourite Colour Analysis
In order to glean information from the colour study, significant data analysis was required.
Theories of Colour Preference
Whereas early studies of colour preference have mostly been concerned with documenting what colours people like and dislike, over the last ten years science has been concerned with why people like some colours more than others.
Common Associations
There have been hundreds of studies aimed at identifying what human beings associate with different colours. Many studies have investigated the link between colour and emotion. Although not all of these studies agree, some consistent results can be extracted from the literature.