Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born.
When we are children, everyone has an answer to the question ‘What’s your favourite colour?’
Scientific studies of what colours people typically like and dislike began in the late 19th century.
Colour can be defined in many ways and the definition varies depending on who you ask.
There have been decades of highly focused scientific studies that have aimed to identify how the eye, brain and human mind enable humans to experience colour.
Colour depends greatly on context. Our perception of, and response to colour therefore relates to several contextual factors.
In order to glean information from the colour study, significant data analysis was required.
The World’s Favourite Red, R196 G20 B41
Whereas early studies of colour preference have mostly been concerned with documenting what colours people like and dislike, over the last ten years science has been concerned with why people like some colours more than others.
There have been hundreds of studies aimed at identifying what human beings associate with different colours. Many studies have investigated the link between colour and emotion. Although not all of these studies agree, some consistent results can be extracted from the literature.