People’s favourite colour is most commonly named green or blue.
In addition to being asked to pick their favourite colour, G . F Smith’s survey also asked people to provide the reason for their choice. These qualitative responses were analysed systematically in order to identify words that are associated with particular colours. Words that were frequently mentioned in people’s explanations were extracted.
The Colours of Happy.
The Colours of Spring.
The Colours of Fire.
The Colours of Luxury, Sustainability and Design.
The Colours of Sunrise.
By: G . F Smith To read the full report contact G . F Smith to order a physical copy.