To conduct the linguistic analysis we took the narratives supplied by users and assessed them to establish which colours had the strongest associations with different words.
People’s favourite colour is most commonly named green or blue.
In order to provide greater insight into the world’s favourite colour and in people’s colour preference choices, we plotted all 26,596 responses in a perceptual colour space.
In addition to being asked to pick their favourite colour, G . F Smith’s survey also asked people to provide the reason for their choice. These qualitative responses were analysed systematically in order to identify words that are associated with particular colours. Words that were frequently mentioned in people’s explanations were extracted.
The Colours of Happy.
The Colours of Spring.
The Colours of Fire.
The Colours of Luxury, Sustainability and Design.
The Colours of Sunrise.
The Colours of Hot and Cold.