Common Associations

There have been hundreds of studies aimed at identifying what human beings associate with different colours. Many studies have investigated the link between colour and emotion. Although not all of these studies agree, some consistent results can be extracted from the literature.

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Colour Associations

In addition to being asked to pick their favourite colour, G . F Smith’s survey also asked people to provide the reason for their choice. These qualitative responses were analysed systematically in order to identify words that are associated with particular colours. Words that were frequently mentioned in people’s explanations were extracted.

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